Case Study
CANCER HEALER CENTER
Paid search strategy increases the leads by 1200%
Dec 2017
About The Company
Established in 1997, Dr. Krishna’s Cancer Healer Center is the world’s 1st & only Immunotherapy Cancer Clinic under the system of CAM. Through effective treatment and evolving medicine, the center aims to fight against cancer and help every patient live a more wholesome, fulfilling and rewarding life.
PAY PER CLICK
PAY PER CLICK
1400%
INCREASE LEADS
Increase Leads with 1400% on across all digital platforms.
CHALLENGE
- The main challenge was to get the ads approved as cancer comes in the grey area.
- People are looking for cancer information not cancer treatment but we have identified the best possible keywords to get quality leads
- We have to target people who are looking for treatment through immunotherapy
- Generating leads through different keywords, with different Languages for different states
- Reaching in all parts of the country wherever a person is searching for Cancer Treatment.
APPROACH
- We have made types of campaign with different Ad groups as per the location of the Centers.
- We have implemented the Smart bidding strategy such as Target CPA to increase the Leads in cost effective way.
- Running Display ads on google, Custom Intent wise to people who are searching for cancer treatment & more.
- We made campaign with smart bidding strategy from where we get good result like: Target Maximize Conversion, Target CPA and more.
- We made campaign with smart bidding strategy from where we get good result like: Target ROAS, Maximize Conversion, Target CPA and more.
- Ads were monitored from time to time, so that maximum conversion rate can be achieved.
- Facebook Display Ads were shown to people where people have an interest in Cancer, Cancer hospital and more
CANCER HEALER CENTER SAW 1400% INCREASE IN LEADS
- The total number of qualified leads increased 1400%.
- The average cost per lead decreased 100.09%.
- The overall average cost per click decreased 45.02%.
- The overall average click Increased 75.02%.
RESULTS ACHIEVED
Conversion increase from July
2014 to October 2019
