Case Study
CANCER HEALER CENTER
3 simple steps to increase the conversion rate by 25%
Cancer healer center went from 1 center to 12 all over India - See how 5 surprising facts that improved organic traffic for Cancer healer center
Dec 2017
About The Company
Established in 1997, Dr. Krishna’s Cancer Healer Center is the world’s 1st & only Immunotherapy Cancer Clinic under the system of CAM. Through effective treatment and evolving medicine, the center aims to fight against cancer and help every patient live a more wholesome, fulfilling and rewarding life.
SEARCH ENGINE
OPTIMISATION
SEARCH ENGINE
OPTIMISATION
129.01%
INCREASE IN ORGANIC TRAFFIC
Monthly Organic Traffic on the website has been increased by 966.59%.
OBJECTIVE & APPROACH
Increase organic traffic & rank high on competitive & local keywords
- We started an in-depth audit of backlink profile & disavow toxic & low-quality backlinks.
- Once backlink audit was done we build quality backlinks while using white hat techniques.
- New keywords were suggested which includes location-specific keywords too as they were having 11 centers across India.
- To overcome further on-page & technical SEO factors, a comprehensive technical recommendation report was created and implemented.
- As a key part of SEO we have optimized the content for their website as initially, they didn’t have content on their main categories.
- We have revised the content of the website as per the keyword popularity and also focused on semantic keywords. To target location-specific search queries we created location pages.
SEO PERFORMANCE
DATA COMPARED BETWEEN JAN 2018 AND OCT 2019
- Overall Traffic increased by 195.36%
- Organic Traffic increased by 129.01%
ORGANIC TRAFFIC
TRAFFIC INCREASE FROM JAN 2018 TO OCT 2019
Email & SMS Marketing
MAILERS
We have created various promotional mailers based on the different locations, & services.
SEGMENTATION
Segentation is done based on Gender & Age-wise to target specific health-related problems. Targetted emails have higher conversion and open rates.
TRIGGERS
Various triggers were created so that automated mailers are sent from the system.
CHAT
We integrated Whatsapp chat for quick and better customer interaction. It increased leads and improved communication.