Case Study
AMPLUS SOLAR
Amplus Solar organic traffic increased by 500%
By following these simple steps, the ultimate guide to improving your online presence
Dec 2019
About The Company
Amplus Solar is Asia’s leading distributed energy company to povide clean energy to its clients by setting up both on-site solar projects (rooftop and ground-mounted) and off-site solar farms spread over more than 275 locations.
Amplus have 250+ team of dedicated professionals catering 150+ commercial and industrial client base comprises of renowned Indian and multinational firms such Yamaha, Cisco, Reckitt Benckiser, Shlumberger, Carlsberg, ABB, TVS, Schneider, Qualcomm, Halliburton, GE, Honda, among others, and leading Government entities such as Indian Railways, Delhi Metro, CPWD and HAL. Amplus’s operational plants are expected to cumulatively generate 11890 Million units of electricity over the 25 years duration of the projects.
CLIENT FEEDBACK
“Elixir Web Solutions have been co-creating our Digital strategy for the last two years. Their expertise lies in Search engine optimization, Social Media and Search Engine marketing. Their flexibility, quick response and dedication are three things why I would recommend them as digital marketing partners.”
– Maithily Sarkar
(Sr. Manager Marekting)
SEARCH ENGINE
OPTIMISATION
SEARCH ENGINE
OPTIMISATION
30,722%
INCREASE IN ORGANIC TRAFFIC
Monthly Organic Traffic on the website has been increased by 30,722%.
OBJECTIVE & APPROACH
Increase Organic Traffic, Keywords Ranking, Brand Awareness, Content Creation & Lead Generation
As the industry was new keyword research was crucial (distinguish between lead & informative keywords). Keywords were highly competitive, we recommended them a mixed set high, medium & low competitive key phrases. Implemented SEO changes on the website as per the latest SEO trends.
As a key part of SEO, we have optimized the content for their website and created new pages as per the targeted keywords. Also, we created generic blogs as per the user searches to drive informative traffic. Simultaneously, we started building new backlinks to improve the web prominence of the website.
SEO PERFORMANCE
DATA COMPARED BETWEEN FEB 2017 AND MAY 2019
- Overall Traffic increased by 1,084.25%
- Organic Traffic increased by 30,722%
- Monthly Enquiries Increased by 2,816.67%
- Out of Total 100 Targeted SEO Keywords, 80 Keywords are ranking on 1st Page of Google
ORGANIC TRAFFIC
TRAFFIC INCREASE FROM FEB 2017 TO MAY 2019
Email & SMS Marketing
MAILERS
We have created various promotional mailers based on the different locations, & services.
SEGMENTATION
Segentation is done based on Gender & Age-wise to target specific health-related problems. Targetted emails have higher conversion and open rates.
TRIGGERS
Various triggers were created so that automated mailers are sent from the system.
CHAT
We integrated Whatsapp chat for quick and better customer interaction. It increased leads and improved communication.