Case Study
Saurashtra Premier League
May 2019
About The Company
The Saurashtra Premier League (SPL) is a professional twenty (20)-over format cricket league in Saurashtra, India. The league has been formed by Saurashtra Cricket Association and will follow T-20 format which has captivated one and all and continues to attract millions across the world.
SPL unearths some talented regional and international cricket stars. The Saurashtra Cricket Association administrates the cricket league and is dedicated for betterment of all formats of cricket by ensuring competitive tournaments and infrastructure.
SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING
99.9%
Increased 5k Instagram followers organically
The Instagram page added 4048 followers with 424 content posted on the page along 1405 stories.
CHALLENGE
- No Digital Presence
- Build a strong brand image in the minds of the users
OBJECTIVE
To build strong digital presence and recognition for the league among the local and visiting audiences and further lead to a larger footfall.
APPROACH
Pre announcement and teaser campaign were done to build hype
To engage audience regular contest was planned with gratification
Real time match updates were posted to make sure people who were not able to attend the match can experience the same sitting back at home
Planned and executed campaigns to generate UGC
Social Media Highlights
The Facebook page added 25,437 new fans, 433 posts were published on the page which had a reach of 2,40,57,356 with a total impression of more than 37 million. Video content was well received on the page.
The Twitter Page added 724 fans with 381 tweet were published on page with total impression of 212K along with 472 mentions and 19.7k Profile visits.
The Instagram page added 4048 followers with 424 content posted on the page along 1405 stories.