Case Study
THE SHEETAL GROUP
Revealed: How Sheetal's overall traffic soared by 222%
Know Sheetal's online strategy to improve your online presence
Dec 2019
About The Company
The Sheetal Group is one of the leading manufacturer of water storage tanks, solid waste management products, Road Safety Equipments and Toilet Cisterns. It is estabblished in year 1989 by Mr. Bharat Aggarwal. Within a short period of time, we became the largest suppliers of solid waste management solutions to municipal corporations of Delhi, Mumbai, Shillong, Punjab, Haryana, Kolkata, Chennai and other major institutions.
Our products are manufactured keeping in mind the needs of the Modern Evolving India. Our exclusive range of products has helped us build an eminent clientele like NDMC, TATA Power, L&T, Adani, UNICEF, NBCC, NTPC, Air Force, Hero Group, DLF and many more.
SEARCH ENGINE
OPTIMISATION
SEARCH ENGINE
OPTIMISATION
314.79%
Increase in Organic Traffic
Monthly Organic Traffic on the website has been increased by 314.79%.
SEARCH ENGINE
OPTIMISATION
CHALLENGE
In the past, Website designed by Sheetal Group was not user friendly, slow in speed and not technically optimized according to mobile and dekstop which resulted into low enquiers from customers. Other than this the keywords were not ranking properly, most of the keywords were highly competitive.
OBJECTIVE & APPROACH
Increase organic eyeballs with a focus on generating Enquiries
- We started working from scratch, analyzed and researched relevant key phrases.
- SEO changes on the website and implemented all the suggestions as per the latest SEO trends.
- We have implemented all the on-site points like optimising alt tags, internal linking, updated meta description and Titles , optimized heading, etc to give search engine extra ranking signals.
- We started to build quality backlinks while using white hat techniques.</li
- As a key part of SEO we added testimonials from valuable customers.
- Also, we have created a content strategy for non-ranking keywords according to the landing page report, we optimized each page according to the targeted keywords. After adding content we have seen a huge improvement in organic traffic.
SEO PERFORMANCE
DATA COMPARED BETWEEN JULY 2014 AND OCT 2019
- Overall Traffic increased by 222.69%
- Organic Traffic increased by 314.79%
- 38 Keywords Ranking on Google in Top 20
- 94% Optimized Website (according to SEMrush)
ORGANIC TRAFFIC
Traffic increase from Jan 2019 to Nov 2019
ORM ( Online Reputation Managment)
GOOGLE LISTING
Increased the Google Listing ratings for all the locations by posting positive reviewes.
PUSHING DOWN NEGATIVE RESULTS ON SERP
Pushed down negative results from SERP by doing business listings on quality websites & handling negative comments with utmost care.
ONLINE VISIBILITY
Enhanced Online Visibility with video content
BUILDING POSITIVE REVIEWS
We write & post positive reviews for all the online profiles of the brand.