Case Study
Springwel
Springwel saw 75% growth in social engagement, reached more than 10M users & doubled the brand's follower count
Dec 2019
About The Company
Springwel is market leader mattress brand in India. They have more than 30 stores all over India. They are also selling it online.
These mattresses are available at leading showrooms, all over India, which has been possible due to an ever increasing and satisfied base of customers. Due to its excellent quality and prompt services, Springwel mattresses are not only used but are repeatedly ordered by leading hotels, prominent personalities, corporate houses and several government & private institutions in India.
SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING
99.9%
INCREASE IN PAGE IMPRESSION
Daily page impression on all digital platform has been increased from 100 to 20 – 30K per day.
CHALLENGE
- No Digital Presence
- Lack of awareness of homeopathy category and its benefits among audience
- Build a strong brand image in the minds of the end users
OBJECTIVE
To build strong digital presence and position Schwabe India as the most preferred brand in the category of Homeopathy products
APPROACH
Build strong digital presence and reach out to the target audience
Initiated product promotion along with thoughtful campaigns by focusing on the topical health issues and started building brand credibility via videos and live discussions.
Develop interactive platforms for consumers to actively participate
Engaged audience through GIF, video contest, giveaways, customer testimonials and played majorly on user generated content.
Inspire people to choose from the wide range offered by Schwabe India
to increase product awareness and sales we tapped on facebopok shop feature where we created product catalog CTA shop now and increased website traffic
HOW WE REACHED 10 MILLION
USERS DIGITALLY?
With no previous online presence or promotion associated with Schwabe India, the objective was to build brand awareness and reach out to target audience pan India.
To achieve the same we tapped on health issues with subtly promoting our products along with fine mix of content that include ( topical, informative, direct product promotion) to increase overall page performance
- World Homeopathy day
- World Heart Day
- Pain Awareness Day