Case Study
Amplus Solar
95.9% increase in Linkedin followers
How Amplus Solar reached Forbes 100 brands with it’s Linkedin content marketing!
Dec 2019
About The Company
Amplus Solar is Asia’s leading distributed energy company to povide clean energy to its clients by setting up both on-site solar projects (rooftop and ground-mounted) and off-site solar farms spread over more than 275 locations.
Amplus have 250+ team of dedicated professionals catering 150+ commercial and industrial client base comprises of renowned Indian and multinational firms such Yamaha, Cisco, Reckitt Benckiser, Shlumberger, Carlsberg, ABB, TVS, Schneider, Qualcomm, Halliburton, GE, Honda, among others, and leading Government entities such as Indian Railways, Delhi Metro, CPWD and HAL. Amplus’s operational plants are expected to cumulatively generate 11890 Million units of electricity over the 25 years duration of the projects.
CLIENT FEEDBACK
“Elixir Web Solutions have been co-creating our Digital strategy for the last two years. Their expertise lies in Search engine optimization, Social Media and Search Engine marketing. Their flexibility, quick response and dedication are three things why I would recommend them as digital marketing partners.”
–
Maithily Sarkar
(Sr. Manager Marekting)
SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING
95.9%
INCREASE IN LINKEDIN FOLLOWERS
Increased LinkedIn followers organically & reached targeted industries.
CHALLENGE
Inspite of Social Presence, there was no engagement and reach
OBJECTIVE
Build brand awareness among B To B sector and educate the masses about solar energy
APPROACH
Shared higher management video bytes to build brand trust.
Connected with topical issues.
Curated creative theme based posts.
Shared all CSR activities done by brand.
Shared company’s milestones & achievements.
Curated environmental campaigns to make the masses aware and connect with our brand.
Curated relevant industry-specific content like News, Infographics & Updates.
Created an IP for the brand.Curated employee-specific content series like, Life At Amplus, Green Room Tales.
Optimizing the profile on a regular basis.Using keyword specific content.
HOW AMPLUS SOLAR REACHED FORBES 100 BRANDS WITH IT'S LINKEDIN CONTENT MARKETING!
Challenge – To target FMCG brands.
Curated and shared content related to FMCG Projects..
Shared FMCG industry updates and our collaborations with the same via infographic
A detailed video series was curated to target the brand
Joined relevant & Affluent FMCG groups to share content
Used relevant hashtags and keywords.