Case Study
CANCER HEALER CENTER
93.7% increase in organic engagement
Increased Organic Engagement & generated relevant quires digitally.
Dec 2019
About The Company
Established in 1997, Dr. Krishna’s Cancer Healer Center is the world’s 1st & only Immunotherapy Cancer Clinic under the system of CAM. Through effective treatment and evolving medicine, the center aims to fight against cancer and help every patient live a more wholesome, fulfilling and rewarding life.
SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING
93.7%
INCREASE IN ORGANIC ENGAGEMENT
Increased Organic Engagement & recived relevant customer responses.
CHALLENGE
Despite being on Social Channels with 1Lac+ audiences, there was no engagement & relevant interaction.
OBJECTIVE
- To engage audiences with social content.
- Increase social presence over different platforms.
- Create awareness about the Center & it’s treatment.
- To subtly place Cancer Healer Center’s therapy as an ultimate solution for Cancer.
APPROACH
Redefined overall social media content strategy as per the social channels.
Taking the educational and informative route to engage the audience organically by tapping on the different cancer awareness day.
Initiated more user conversations and generated patient testimonials in the form of video to build brand credibility.
To maintain page performance and stick people to the page we curated content around inspirational/ motivational quotes, as motivation and positivity play a very important role in defeating cancer.
LEVERAGE VIDEO CONTENT TO ENGAGE AUDIENCE
People tend to believe what they see. We opted for the Video Marketing to grasp more attention of the audiences.
Over Youtube, we engaged the audience by trigging the emotional chord of the users. We shared multiple testimonials to which audiences could connect to, and also posted various awareness and health-based videos.